Behind-the-meter (BTM) storage investment decisions are easiest when the customer’s returns cannot be ignored. That is, when projects are so “in the money” that buyers are motivated to wade through the education, complexity, and fiscal conservatism that plague investment decisions on traditional “overhead” expenses (i.e. utility bills).
Our primary research on storage buyer motivations corroborates this viewpoint. Our data shows potential customers place significantly higher importance on cost savings, incremental revenue, and predictable utility bills than on all other motivations. Reliability and sustainability consistently rate as important, but is secondary to project returns for C&I customers.
These data points fuel our motivation to fully understand the drivers of economic returns for BTM storage. We’ve investigated these drivers using our DER Economics Tool to evaluate tens of thousands of potential project by varying technologies, configurations, dispatch strategies, customer types, tariffs, and markets across every state / province in North America.
So, you ask, what makes for an attractive market? It’s simple:
How will opportunities for BTM storage evolve? What are your options as a buyer, integrator, developer, or financier? Where should you focus your time? We know markets, value, tariffs, and rules of engagement as well as anyone and can help you explore your options.